Internal Assessment: Donor Management Software Conversion

Like all good projects, a donor management software conversion should begin with a thorough analysis of your fundraising departments needs, goals and resources. In fact, an Internal Assessment should be conducted prior to seriously considering conversion, since a rigorously honest assessment may find a software conversion isn’t the best solution for your fundraising department at this time.

Keep it Clean: Tips for nonprofit mail list management

Nonprofit are moving toward the cheaper, faster email-centric communications model–but print is still king in the fundraising industry. And whereas mass email services like MailChimp and Constant Contact magically suppress duplicate emails and opt-out addresses, your organization’s back office is most likely still managing the print mail list–and most likely up to their elbows in address updates and returned mail pieces. Below…

Fundraising Benchmarks for Small Nonprofits ($2M and under)

Fundraising Benchmarking is the process of comparing your nonprofit’s performance metrics to industry bests, or the best practices of peer organizations. By analyzing normal and average results across the nonprofit sector, fundraisers can more effectively evaluate their past performance, and set appropriate goals. This Benchmarking tutorial focuses on four common fundraising performance measures: Dollars Raised Average Gift Amount Response Rate Retention Rate

What did we learn?

Enhanced Campaign Analysis: What did we learn?

Here you will find definitions of basic year-end campaign performance metrics, as well as some useful links for calculating or implementing them. We’ve also included some suggestions for “enhanced analytics” that might spark thinking about how to most effectively measure performance in areas that will have the most impact on increased fundraising in your particular organization, and a template for creating a year-over-year campaign analysis.

What did we learn?

Year-End Campaign Analysis: Learning what we need to know.

The bottom-line measure of campaign success is the amount of money raised, but this measure alone doesn’t adequately reflect fundraising performance. Moving beyond “Dollars Raised” to a more comprehensive analysis of year-end campaign success can greatly improve (and simplify) decision making, and ensure sustainable gains and continuous improvement year-over-year.

Year-End Campaign Count Down

Year-End Planning & Strategy

For many nonprofits, year-end revenues can account for between 20% and 60% of their annual budget. If your organization relies heavily on these funds, please do not execute your appeal last minute or as a haphazard effort. In the United States, one-third of charitable giving occurs in the last 3 months of the year, and almost 18% in December alone.…

Gift String Logic

Gift String Logic for Year-End Appeals

Gift String logic offers an unlimited field for calculating and conjecturing; speculating and psychoanalyzing. There have been–and continue to be–thousands of psychological studies and in-depth comparative testing on the layout of the gift string (vertical vs horizontal), the optimal starting amount and incremental increase of each option, and the order in which these options are presented. We explore some of these topics…