Like all good projects, a donor management software conversion should begin with a thorough analysis of your fundraising departments needs, goals and resources. In fact, an Internal Assessment should be conducted prior to seriously considering conversion, since a rigorously honest assessment may find a software conversion isn’t the best solution for your fundraising department at this time.
Keep it Clean: Tips for nonprofit mail list management
Nonprofit are moving toward the cheaper, faster email-centric communications model–but print is still king in the fundraising industry. And whereas mass email services like MailChimp and Constant Contact magically suppress duplicate emails and opt-out addresses, your organization’s back office is most likely still managing the print mail list–and most likely up to their elbows in address updates and returned mail pieces. Below…
Enhanced Campaign Analysis: What did we learn?
Here you will find definitions of basic year-end campaign performance metrics, as well as some useful links for calculating or implementing them. We’ve also included some suggestions for “enhanced analytics” that might spark thinking about how to most effectively measure performance in areas that will have the most impact on increased fundraising in your particular organization, and a template for creating a year-over-year campaign analysis.
Year-End Campaign Analysis: Learning what we need to know.
The bottom-line measure of campaign success is the amount of money raised, but this measure alone doesn’t adequately reflect fundraising performance. Moving beyond “Dollars Raised” to a more comprehensive analysis of year-end campaign success can greatly improve (and simplify) decision making, and ensure sustainable gains and continuous improvement year-over-year.
Year-End Planning & Strategy
For many nonprofits, year-end revenues can account for between 20% and 60% of their annual budget. If your organization relies heavily on these funds, please do not execute your appeal last minute or as a haphazard effort. In the United States, one-third of charitable giving occurs in the last 3 months of the year, and almost 18% in December alone.…
5 Big Tips for Writing Compelling Year-End Letters & Emails
Year-End Appeals are special. They can inspire between one-third and a half of an organization’s fundraising revenues, they reach the largest pool of an organization’s supporters, and they are actually read more than other appeals. That’s why they should be on-brand. The Year-End Appeal isn’t just a solicitation,
Overview of Online Giving Services
December is the highest volume online giving month, so ensure your donors have a smooth, logical, and efficient donation experience by coordinating your email appeal links, landing pages, and online payment forms.
Year-End Appeal File Segmentation
Send targeted appeals built on solid segmentation practices to increase donor response rates, and to better understand your constituency and increase engagement.
Using Social Media in Year-End Campaigns
Launch Social Media components of your year-end campaign early in the season to build engagement, meet new prospects, establish giving networks and test messaging! Learn about using Social to boost fundraising results…
Nonprofit Mailing Basics including NCOA & CASS
Nonprofit Mail processes and requirements are shrouded in mystery, mythology and perplexing acronyms, but it’s not as complicated as it sounds. Learn more about NCOA updates, the requirements and the practicalities…