Category: Fundraising Metrics

Fundraising Benchmarks for Small Nonprofits ($2M and under)

Fundraising Benchmarking is the process of comparing your nonprofit’s performance metrics to industry bests, or the best practices of peer organizations. By analyzing normal and average results across the nonprofit sector, fundraisers can more effectively evaluate their past performance, and set appropriate goals. This Benchmarking tutorial focuses on four common fundraising performance measures: Dollars Raised Average Gift Amount Response Rate Retention Rate