Like all good projects, a donor management software conversion should begin with a thorough analysis of your fundraising departments needs, goals and resources. In fact, an Internal Assessment should be conducted prior to seriously considering conversion, since a rigorously honest assessment may find a software conversion isn’t the best solution for your fundraising department at this time.
Fundraising Benchmarking is the process of comparing your nonprofit’s performance metrics to industry bests, or the best practices of peer organizations. By analyzing normal and average results across the nonprofit sector, fundraisers can more effectively evaluate their past performance, and set appropriate goals. This Benchmarking tutorial focuses on four common fundraising performance measures: Dollars Raised Average Gift Amount Response Rate Retention Rate
The bottom-line measure of campaign success is the amount of money raised, but this measure alone doesn’t adequately reflect fundraising performance. Moving beyond “Dollars Raised” to a more comprehensive analysis of year-end campaign success can greatly improve (and simplify) decision making, and ensure sustainable gains and continuous improvement year-over-year.
For many nonprofits, year-end revenues can account for between 20% and 60% of their annual budget. If your organization relies heavily on these funds, please do not execute your appeal last minute or as a haphazard effort. In the United States, one-third of charitable giving occurs in the last 3 months of the year, and almost 18% in December alone.…
Year-End Appeals are special. They can inspire between one-third and a half of an organization’s fundraising revenues, they reach the largest pool of an organization’s supporters, and they are actually read more than other appeals. That’s why they should be on-brand. The Year-End Appeal isn’t just a solicitation,
Launch Social Media components of your year-end campaign early in the season to build engagement, meet new prospects, establish giving networks and test messaging! Learn about using Social to boost fundraising results…
Email Appends are perhaps the most time-sensitive of the data clean-up and enhancement projects critical for a successful year-end campaign, requiring a full three-months lead time. Learn more about the guidelines and timeline of adding email addresses to your file.